According to FTI Consulting’s Holiday Retail Forecast, this year’s holiday spending is expected to increase by about 5.8% over the 2017 holiday season. Additionally, in-store sales are expected to rise almost 4% over last year’s holiday period, and online sales are anticipated to grow about 15.5%. In fact, the FTI projects that about 60% of total U.S….
Category Archives: Activation
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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It’s already spooky season, which means marketers have an opportunity to harness Halloween to engage and activate consumers. The window for Halloween promotions is a small one, so it’s important to be strategic about your execution. Traditional advertising and marketing channels can require months of preparation to accomplish the campaign you desire. However, engagement mechanics allow marketers…
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Last week we uncovered some of the benefits of “Always On” for pin-on-pack promotions. We briefly touched on how brands and agencies can create engaging experiences, and activate consumers, using printed PIN Codes. Now that you have a better understanding of how PIN Codes function in marketing campaigns, let’s dig a little deeper. In the…
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WILY helps some of the world’s most trusted brands develop contests to engage and drive consumers to retail. Recently, we helped Canon Canada activate their MLSE sponsorship using omnichannel marketing and a one-of-a-kind contest experience. The campaign leverages a combination of indirect and direct communication channels – websites, retailers, email, mobile, and more, for a unique chance to win…