Business Archives

In Case You Missed It: The Top 20 Tweets from Flourish 2018

April 12, 2018 by wilyglobal in Business

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This week WILY had the pleasure of attending Flourish Conference 2018: The Growth of Branded Currency. The event focused on innovations in the gift card and loyalty industry, and how organizations can benefit from new digital solutions. WILY met with forward-thinking leaders about how to gamify their incentive programs, and heard from a number of…

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8 Brands That Are Slaying Customer Activation Strategy

April 3, 2018 by wilyglobal in Activation

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Recent reports predict that in 2018, brand activation revenues are expected to reach $357 billion, so it comes as no surprise that customer activation spending is expected to reach $740 billion U.S. dollars by 2020. Brands are putting more effort than ever before into developing creative activation strategies. Although not every organization has the resources to launch…

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Catch WILY at Flourish Conference ’18: The Growth of Branded Currency

March 29, 2018 by wilyglobal in Business

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WILY is honoured to be chosen as one of four companies to exhibit at Flourish Conference 2018. The conference will take place from April 9-11th at the Hyatt Centric in Chicago and includes three days of education and insight into the world of branded currency. This year’s theme, Innovations in Branded Currency (i.e. gift cards, loyalty…

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How Much Should You Be Spending on Experiential Marketing?

March 27, 2018 by wilyglobal in Activation

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According to AgencyEA, “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.” The ability to prove ROI is hugely important for organizations to increase their experiential investment, however, in the past, experiential programs have been viewed as a bit of a gamble. Therefore, it’s difficult for experiential marketers…

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Category Archives: Business

In Case You Missed It: The Top 20 Tweets from Flourish 2018

8 Brands That Are Slaying Customer Activation Strategy

Catch WILY at Flourish Conference ’18: The Growth of Branded Currency

How Much Should You Be Spending on Experiential Marketing?