Category Archives: Business

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

5 Secrets to Unleashing the Power of Your Customer Data

July 11, 2019 by wilyglobal in Activation

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Marketers spend their days tirelessly capturing customer data. If you take a look at your CRM it’s likely a vast bank of customer information. But let’s jump off the data collection wagon just for a second. Our automated campaigns can take over for just a second; let’s think about the big picture. What are we…

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5 FAQs From Our Engagement Marketing Master Class

July 5, 2019 by wilyglobal in Business

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In our latest Engagement Marketing Master Class: How to Acquire First-Party Data by Engaging Consumers, we spent time uncovering some of the best tactics brands can use to engage consumers and acquire information about them. Finally, we were able to address a few pressing questions from the audience, that we often hear from clients as…

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How CPG Brands Can Overcome Poor Consumer Engagement

June 13, 2019 by wilyglobal in Business

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Online and digital grocery sales are hardly a new concept, however, the industry is seeing significant growth, with online sales growing by nearly 35% in the CPG industry last year, highlighting a fast-growing segment in an otherwise slow-growth industry. This may be due to the emergence of new customer-centric digital brands that are carving out their…

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How to Acquire First-Party Data by Engaging Consumers [Webinar]

June 6, 2019 by wilyglobal in Business

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Personalization continues to be a top priority for marketers, however, many are struggling to implement the strategy in an intelligent and scalable way. Research reveals that 31% of consumers say they wish their shopping experience was far more personalized than it currently is and only 22% of shoppers are satisfied with the level of personalization…

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Category Archives: Business

5 Secrets to Unleashing the Power of Your Customer Data

5 FAQs From Our Engagement Marketing Master Class

How CPG Brands Can Overcome Poor Consumer Engagement

How to Acquire First-Party Data by Engaging Consumers [Webinar]