Category Archives: Case Studies

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

How BioSteel Activated its Relationship with Sport Chek

October 18, 2019 by wilyglobal in Case Studies

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BioSteel Sports Nutrition Inc., a producer of nutrition products for athletes and exercise enthusiasts alike, launched the “Score Like Connor” campaign to activate its relationship with Sport Chek and Edmonton Oilers captain, Connor McDavid. While Sport Chek is Canada’s largest sporting clothing and sports equipment retailer with 195 stores throughout Canada. BioSteel’s products are used…

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Case Study: How Canon Activated its Leafs Sponsorship with a VIP Contest

August 9, 2018 by wilyglobal in Activation

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WILY helps some of the world’s most trusted brands develop contests to engage and drive consumers to retail. Recently, we helped Canon Canada activate their MLSE sponsorship using omnichannel marketing and a one-of-a-kind contest experience. The campaign leverages a combination of indirect and direct communication channels – websites, retailers, email, mobile, and more, for a unique chance to win…

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Category Archives: Case Studies

How BioSteel Activated its Relationship with Sport Chek

Case Study: How Canon Activated its Leafs Sponsorship with a VIP Contest