Over the past few years marketers continue to experience rapid changes in how they activate consumers. Customer activation technology has grown tremendously, making experiential marketing a more measurable and effective marketing strategy. The numbers are in, and they’re hard to deny: Since 2017 to 2018, the level of understanding and encouragement of customer activations by…
Category Archives: Events
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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We’ve all been to that one concert or event; the speaker or performer gets up on stage and tells everyone to put down their phones. You know the one. They tell you to fully embrace the experience without the aid of your mobile device. We totally understand the sentiment, but the truth is, today, our…
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In this fast-paced age of digital transformation, sometimes marketers need to turn off, sit down, relax, and unwind with a good book (or you know, just read it online). Regardless of how you choose to consume your reading material, the important part is finding content worth consuming. Today, time-starved marketers are desperately looking for new…
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This week WILY had the pleasure of attending Flourish Conference 2018: The Growth of Branded Currency. The event focused on innovations in the gift card and loyalty industry, and how organizations can benefit from new digital solutions. WILY met with forward-thinking leaders about how to gamify their incentive programs, and heard from a number of…