As the weather gets brisker, and holiday shopping commences, fall is the perfect time for marketers to squeeze the last bit of their annual spend to maximize profits. As October 31st is year-end for many brands, leveraging digital to boost those final numbers is a smart marketing move, especially for eCommerce businesses. Additionally, more than three-quarters of marketers say…
Category Archives: Marketing Strategy
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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It may not be cold outside but hockey season is here, and there’s one thing that franchises across the nation are counting on to make this season better than the last; their fans. It’s one thing to make good draft picks, and create a team that your fans young and old can cheer for. But…
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It’s already spooky season, which means marketers have an opportunity to harness Halloween to engage and activate consumers. The window for Halloween promotions is a small one, so it’s important to be strategic about your execution. Traditional advertising and marketing channels can require months of preparation to accomplish the campaign you desire. However, engagement mechanics allow marketers…
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Last week we uncovered some of the benefits of “Always On” for pin-on-pack promotions. We briefly touched on how brands and agencies can create engaging experiences, and activate consumers, using printed PIN Codes. Now that you have a better understanding of how PIN Codes function in marketing campaigns, let’s dig a little deeper. In the…