Don’t let your contest fall on deaf hears. Learn 3 effective contest strategies that we guarantee will boost customer engagement and brand recognition. Whether you’re running a contest for the first time, or looking to try something new, these methods will take your engagement strategy to the next level. For example, leading brands such as…
Category Archives: Marketing Strategy
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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WILY helps some of the world’s most trusted brands develop creative experiences to engage and drive consumers to retail. Recently, we helped adidas promote their brand new Originals store in Vancouver, BC. The campaign leveraged near-field communication (NFC) technology for a tap to win contest. But before we dive into the case study, let’s first…
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Speculation, not strategy, has been the name of the game for emerging technologies such as augmented reality and artificial intelligence. Though these innovations have been available to marketers for years, businesses have struggled to find effective ways to implement them. Recently, marketing leaders have begun to consider how these tools, and others, are playing into…
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Oftentimes brands think that any ol’ prize will grab their consumers’ attention. Sometimes, even expensive prizing fails to attract high entry rates. At WILY, we work with large brands and agencies who are running multiple contests at the same time. So, it’s not unusual to see a little healthy competition between which contest is performing…