User-Generated Content, also known as UGC, has gained momentum as a marketing strategy since the inception of social media. The ability to engage consumers so much that they will actively build content for you is invaluable to any marketer. However, creating a compelling UGC campaign rarely happens overnight. The ability to make consumers care enough about…
Category Archives: Marketing Strategy
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Today, is National Scavenger Hunt Day. A day set aside to enjoy the good ol’ fashioned fun of using our observational and problem-solving skills in hopes of getting a reward. At WILY, we see scavenger hunts as so much more than just a game played at sleep-away camp or bachelorette parties. If deployed properly, leveraging…
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Last week, we published an article about the main differences between brand experience and customer experience. To sum it up, the brand experience is considered the equivalent to a typical “show dog”, whereas the customer experience is your trustworthy “guide dog”. In our example, we explain how brand experience and customer experience can work together…
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When you think of dogs (given you aren’t afraid of them), what comes to mind? Trust, loyalty, dependability, joy? No matter what the breed, dogs are pretty easy to love. However, each dog, and each breed, was designed for a different purpose. Some dogs are show dogs, others are guide dogs, and some are just…