Category Archives: Marketing

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

Why Millennials Hate Your Loyalty Program, And What To Do About It

April 19, 2018 by wilyglobal in Activation

0 0

There is a misconception that younger generations have no loyalty or refuse to engage in loyalty programs. Thus, the loyalty program industry has resolved itself to an “Us vs. Them” mentality, which sounds a lot like giving up – “Wlep, they don’t like us, so I guess there’s nothing we can do.” The truth is, Millennials,…

Continue
0 Comments
Don’t Call It A Comeback: Why QR Codes Are Here to Stay

April 18, 2018 by wilyglobal in Business

0 0

For many, QR (Quick Response) codes had their heyday alongside the rise and fall of the Blackberry smartphone. But for marketers, QR codes have never quite reached their full potential…until now. Despite a lengthy hiatus, the QR code is looking to make a comeback, and in a big way. Last year, Apple installed an active QR code…

Continue
0 Comments
In Case You Missed It: The Top 20 Tweets from Flourish 2018

April 12, 2018 by wilyglobal in Business

0 0

This week WILY had the pleasure of attending Flourish Conference 2018: The Growth of Branded Currency. The event focused on innovations in the gift card and loyalty industry, and how organizations can benefit from new digital solutions. WILY met with forward-thinking leaders about how to gamify their incentive programs, and heard from a number of…

Continue
0 Comments
5 Epic Experiential Marketing Fails (And What They Can Teach Us)

April 11, 2018 by wilyglobal in Activation

0 0

Experiential marketing activations can be risky, but sometimes the risk is worth the payoff. For example, the SXSW Conference & Festival is celebrated for its experiential displays, and the intersection of arts and digital experiences that it offers attendees. But not every activation is vetted and approved like the ones seen at SXSW. Sometimes marketers…

Continue
0 Comments

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Performance

Analytics

Others

Category Archives: Marketing

Why Millennials Hate Your Loyalty Program, And What To Do About It

Don’t Call It A Comeback: Why QR Codes Are Here to Stay

In Case You Missed It: The Top 20 Tweets from Flourish 2018

5 Epic Experiential Marketing Fails (And What They Can Teach Us)