If your business focuses on engaging consumers and acquiring data, then it’s important to consider an integrated approach to leveraging the full power of this information #dataactivation. Forward-thinking organizations understand that the more data they collect, the harder it is to manage and decipher the insights received. To solve this, organizations are investing in data…
Category Archives: Marketing
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Speculation, not strategy, has been the name of the game for emerging technologies such as augmented reality and artificial intelligence. Though these innovations have been available to marketers for years, businesses have struggled to find effective ways to implement them. Recently, marketing leaders have begun to consider how these tools, and others, are playing into…
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As of 2017, 87% of U.S. adults aged 18 to 34 years have taken a photograph of themselves and uploaded it to a social media website. That’s a pretty staggering statistic, and shows how impactful smartphones and social media have become. In fact, reports reveal that approximately one million selfies are taken each day, and…
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Contests, or sweepstakes, are a great way to drive consumer engagement, increase sales, and collect important data for your organization. However, running a contest can be more complicated than it seems, and oftentimes marketers are left asking a lot of questions along the way. Interestingly, the rules of running a contest vary by region. Therefore,…