Category Archives: Sponsorship

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

PIN Codes Unlocked: How Brands Incentivize Purchase

September 25, 2018 by wilyglobal in Activation

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Last week we uncovered some of the benefits of “Always On” for pin-on-pack promotions. We briefly touched on how brands and agencies can create engaging experiences, and activate consumers, using printed PIN Codes. Now that you have a better understanding of how PIN Codes function in marketing campaigns, let’s dig a little deeper. In the…

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The Hottest Sponsorship Activation Strategies to Use this Summer

June 7, 2018 by wilyglobal in Activation

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Why Sponsorship Activation Is a Summer Ritual Sponsorship activation is one of the best ways for brands to attract their fans in the masses. And summertime presents new and exciting ways for marketers to accomplish this. In fact, Psychology Today found that people feel more positive when the sun is out and those sunny feelings…

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Category Archives: Sponsorship

PIN Codes Unlocked: How Brands Incentivize Purchase

The Hottest Sponsorship Activation Strategies to Use this Summer