Category Archives: Technology

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

6 Must-Have Customer Engagement Tools [Infographic]

November 15, 2019 by wilyglobal in Marketing

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Before we discuss the customer engagement tools you need to drive your business goals forward, it’s worth explaining the ever-increasing need to Today, digital experiences play an important role in brand loyalty and driving continuous revenue. Marketers are learning that they must make customer engagement a top priority for a number of compelling reasons, including:…

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How Can Marketers Make the Most Out of Their CRM Systems?

November 1, 2019 by wilyglobal in Marketing

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Science Daily claims that a staggering 90% of all the data in the world has been generated over the last few years. That’s a lot of information for marketers to decipher. CRM, or Customer Relationship Management, although traditionally a sales tool, is now commonly useful for marketers looking to connect their systems and organize the data…

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Why It Pays to Acquire Consumer Data and How to Do It Correctly

April 25, 2019 by wilyglobal in Business

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As marketers, collecting or acquiring data is all in a days work. Constantly crafting new ways to acquire information about your customers to achieve a 360 degree profile of them is the name of the game in today’s marketing profession. The ability to know the wants, needs, and behaviours of your buyers is invaluable and…

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6 Solutions for Enabling Your On-Site Brand Activations

March 21, 2019 by wilyglobal in Activation

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In today’s digital-first and data-driven world, marketers are able to leverage a number of digital solutions to increase engagement and drive consumers to action. But with new technology brings new costs, and brands and agencies are under immense pressure to prove the ROI of their on-site activations. The ability to acquire and report on data…

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Category Archives: Technology

6 Must-Have Customer Engagement Tools [Infographic]

How Can Marketers Make the Most Out of Their CRM Systems?

Why It Pays to Acquire Consumer Data and How to Do It Correctly

6 Solutions for Enabling Your On-Site Brand Activations