WILY FOR BRANDS Archives

How BioSteel Activated its Relationship with Sport Chek

October 18, 2019 by wilyglobal in Case Studies

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BioSteel Sports Nutrition Inc., a producer of nutrition products for athletes and exercise enthusiasts alike, launched the “Score Like Connor” campaign to activate its relationship with Sport Chek and Edmonton Oilers captain, Connor McDavid. While Sport Chek is Canada’s largest sporting clothing and sports equipment retailer with 195 stores throughout Canada. BioSteel’s products are used…

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The Beginner’s Guide to Brand Activation Strategy [eBook]

September 26, 2019 by wilyglobal in Business

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“Brand Activation” is the art of driving consumers to action through brand sponsored interaction and experiences. It’s about bringing brands to life and forming long-term emotional connections with consumers. The ultimate goal of a brand activation is to attract, engage, and motivate consumers at various points along the path to purchase. This comprehensive guide will…

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5 Smart Marketing Moves Every Brand Should Make

September 19, 2019 by wilyglobal in Business

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Is your brand doing enough to market itself in the 21st century? As communication channels evolve, marketers have to think outside the box to deliver messages that stick. So, how can brands adapt to this changing landscape? There are many new tactics that brands can leverage to enable their marketing efforts. However, marketers should be…

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3 Ways to Tell If Your Brand Activations Are Working

August 27, 2019 by wilyglobal in Activation

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Brands and agencies are beginning to understand the importance of developing their brand activations for the digital age. Traditional advertising and marketing communications are no longer resonating with target audiences, and brands must adapt to a growing need for hyper-personalization. Many brands are now creating experiential marketing activations, and leveraging digital technology to enable more…

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Category Archives: WILY FOR BRANDS

How BioSteel Activated its Relationship with Sport Chek

The Beginner’s Guide to Brand Activation Strategy [eBook]

5 Smart Marketing Moves Every Brand Should Make

3 Ways to Tell If Your Brand Activations Are Working