As the weather gets brisker, and holiday shopping commences, fall is the perfect time for marketers to squeeze the last bit of their annual spend to maximize profits. As October 31st is year-end for many brands, leveraging digital to boost those final numbers is a smart marketing move, especially for eCommerce businesses. Additionally, more than three-quarters of marketers say…
Tag Archives: activation
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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It’s already spooky season, which means marketers have an opportunity to harness Halloween to engage and activate consumers. The window for Halloween promotions is a small one, so it’s important to be strategic about your execution. Traditional advertising and marketing channels can require months of preparation to accomplish the campaign you desire. However, engagement mechanics allow marketers…
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Consumer packaged goods (GPG) brands want to market smarter, not harder. In a recent report by AdExchanger, data shows that although spending is up 10%, CPG brands are cutting back the number of agencies they work with, while testing different agency models to maximize their marketing spend. According to AdAge, the CPG industry spends around $225 billion on marketing, which includes…
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Experiential marketing comes in all shapes and sizes. Some in the form of art installations, games, or fun activities, while others require the help of technology to deliver the activation. Today, marketers are fully realizing how digital technology can bring their activation to life. New digital solutions allow marketers more creative freedom and imagination. Top…