Tag Archives: brand experience

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

How Brands are Finding Success with Digital Scavenger Hunts

May 24, 2018 by wilyglobal in Activation

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Today, is National Scavenger Hunt Day. A day set aside to enjoy the good ol’ fashioned fun of using our observational and problem-solving skills in hopes of getting a reward. At WILY, we see scavenger hunts as so much more than just a game played at sleep-away camp or bachelorette parties. If deployed properly, leveraging…

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The Difference Between Brand Experience and Customer Experience (Part 2)

May 8, 2018 by wilyglobal in Business

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Last week, we published an article about the main differences between brand experience and customer experience. To sum it up, the brand experience is considered the equivalent to a typical “show dog”, whereas the customer experience is your trustworthy “guide dog”. In our example, we explain how brand experience and customer experience can work together…

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The Difference Between Brand Experience and Customer Experience (Part 1)

April 30, 2018 by wilyglobal in Marketing

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When you think of dogs (given you aren’t afraid of them), what comes to mind? Trust, loyalty, dependability, joy? No matter what the breed, dogs are pretty easy to love. However, each dog, and each breed, was designed for a different purpose. Some dogs are show dogs, others are guide dogs, and some are just…

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