WILY helps some of the world’s most trusted brands develop contests to engage and drive consumers to retail. Recently, we helped Canon Canada activate their MLSE sponsorship using omnichannel marketing and a one-of-a-kind contest experience. The campaign leverages a combination of indirect and direct communication channels – websites, retailers, email, mobile, and more, for a unique chance to win…
Tag Archives: contests
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
-
-
Don’t let your contest fall on deaf hears. Learn 3 effective contest strategies that we guarantee will boost customer engagement and brand recognition. Whether you’re running a contest for the first time, or looking to try something new, these methods will take your engagement strategy to the next level. For example, leading brands such as…
-
Oftentimes brands think that any ol’ prize will grab their consumers’ attention. Sometimes, even expensive prizing fails to attract high entry rates. At WILY, we work with large brands and agencies who are running multiple contests at the same time. So, it’s not unusual to see a little healthy competition between which contest is performing…
-
Contests, or sweepstakes, are a great way to drive consumer engagement, increase sales, and collect important data for your organization. However, running a contest can be more complicated than it seems, and oftentimes marketers are left asking a lot of questions along the way. Interestingly, the rules of running a contest vary by region. Therefore,…