Customer engagement is a broad term that can describe any number of business functions such as customer experience, customer success, and marketing. Wikipedia describes “customer engagement” as a business communication connection between an external stakeholder and an organization through various channels of correspondence. This connection can be a reaction, interaction, effect or overall customer experience,…
Tag Archives: customer engagement
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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There’s nothing certain about the future, but by analyzing common trends, we can attempt to visualize where we are going. When referring to customer engagement, there is one trend that remains steadfast year-over-year. Can you take a wild guess what it is? If you guessed “personalization” then congratulations, you’re thinking like most marketing professionals today. The…
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The term “engagement program” may seem daunting for many marketers. Engagement is a metric that is often difficult to measure but is an important part of the customer experience. It indicates how well your campaigns are resonating with consumers, and is an essential part of any effective marketing funnel. A successful engagement program can deepen…
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Let’s talk about creative briefs for a minute. Yes, those 1-2 pagers that explain to your client how your campaign will achieve all the goals they have in mind? When composing the creative brief, there’s one thing we should be aspiring to from the onset: we must seek to inspire, not just inform. Remember the…