engagement mechanics Archives

How BioSteel Activated its Relationship with Sport Chek

October 18, 2019 by wilyglobal in Case Studies

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BioSteel Sports Nutrition Inc., a producer of nutrition products for athletes and exercise enthusiasts alike, launched the “Score Like Connor” campaign to activate its relationship with Sport Chek and Edmonton Oilers captain, Connor McDavid. While Sport Chek is Canada’s largest sporting clothing and sports equipment retailer with 195 stores throughout Canada. BioSteel’s products are used…

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The Advantages Of Gamification And How You Can Make Full Use Of It

April 18, 2019 by wilyglobal in Business

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Oftentimes marketers refer to “tactics” such as incentives and gamification as ways to engage and activate consumers. But did you know that these tactics are deeply rooted in the science of “motivation” (aka the desire to do things)? Therefore, when we talk about the advantages of gamification, we are actually talking about influencing the psychology…

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6 Solutions for Enabling Your On-Site Brand Activations

March 21, 2019 by wilyglobal in Activation

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In today’s digital-first and data-driven world, marketers are able to leverage a number of digital solutions to increase engagement and drive consumers to action. But with new technology brings new costs, and brands and agencies are under immense pressure to prove the ROI of their on-site activations. The ability to acquire and report on data…

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How to Easily Build a Powerful Engagement Program

February 21, 2019 by wilyglobal in Business

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The term “engagement program” may seem daunting for many marketers. Engagement is a metric that is often difficult to measure but is an important part of the customer experience. It indicates how well your campaigns are resonating with consumers, and is an essential part of any effective marketing funnel. A successful engagement program can deepen…

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Tag Archives: engagement mechanics

How BioSteel Activated its Relationship with Sport Chek

The Advantages Of Gamification And How You Can Make Full Use Of It

6 Solutions for Enabling Your On-Site Brand Activations

How to Easily Build a Powerful Engagement Program