Marketing isn’t all fun and games, but sometimes games can make marketing fun. By creating engaging brand experiences, marketers can effectively incentivize and activate consumers to purchase. But it can be difficult for brands and agencies to develop creative campaigns from the ground up. That’s why time-starved marketers turn to WILY for developing unique programs…
Tag Archives: engagement mechanics
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Customer activation is an important part of the marketing mix, where all forms of communication come together to motivate consumers to perform a desired action. When you think of brand activation the images that come to mind are branded food trucks, pop-up shops, or contests/sweepstakes. Basically, anything that excites and delights consumers to engage with…
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The Contest System becomes WILY The Contest System Inc. has changed its corporate name to Wily Global Inc. (WILY), a marketing technology company as part of its rebranding initiative. Building on the company’s legacy of innovation and speed, the new name reflects the full breadth of engagement and incentive solutions it delivers to its brand…