Online and digital grocery sales are hardly a new concept, however, the industry is seeing significant growth, with online sales growing by nearly 35% in the CPG industry last year, highlighting a fast-growing segment in an otherwise slow-growth industry. This may be due to the emergence of new customer-centric digital brands that are carving out their…
Tag Archives: marketing
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
-
-
Personalization continues to be a top priority for marketers, however, many are struggling to implement the strategy in an intelligent and scalable way. Research reveals that 31% of consumers say they wish their shopping experience was far more personalized than it currently is and only 22% of shoppers are satisfied with the level of personalization…
-
As the competition for customer attention and brand loyalty escalates, consumers must decide what content is worth engaging with. In today’s highly dynamic and interactive business environment, the role of “customer engagement” in co-creating interactive customer experiences and value is receiving widespread attention from business practitioners and academics alike. It is suggested that customer engagement…
-
The brand experience is arguably the most valuable aspect of customer engagement today. The ability to win consumers over and activate sales through incredible brand experiences is integral to the success businesses today. By creating experiences that matter and are shareable brands can attract and engage customers over a long period of time. For example,…