Personalization continues to be a top priority for marketers, however, many are struggling to implement the strategy in an intelligent and scalable way. Research reveals that 31% of consumers say they wish their shopping experience was far more personalized than it currently is and only 22% of shoppers are satisfied with the level of personalization…
Tag Archives: strategy
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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As the competition for customer attention and brand loyalty escalates, consumers must decide what content is worth engaging with. In today’s highly dynamic and interactive business environment, the role of “customer engagement” in co-creating interactive customer experiences and value is receiving widespread attention from business practitioners and academics alike. It is suggested that customer engagement…
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As marketers, collecting or acquiring data is all in a days work. Constantly crafting new ways to acquire information about your customers to achieve a 360 degree profile of them is the name of the game in today’s marketing profession. The ability to know the wants, needs, and behaviours of your buyers is invaluable and…
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Data-driven is a word marketing professionals throw around like confetti. Today, being data-driven, or “numbers” driven, is commonplace in the marketing profession. However, as with any industry, there are certain traits that can help certain leaders stand-out from the rest. At WILY, we frequently communicate with marketers to ensure their engagement campaigns are meeting their…