It’s already spooky season, which means marketers have an opportunity to harness Halloween to engage and activate consumers. The window for Halloween promotions is a small one, so it’s important to be strategic about your execution. Traditional advertising and marketing channels can require months of preparation to accomplish the campaign you desire. However, engagement mechanics allow marketers…
Tag Archives: strategy
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Last week we uncovered some of the benefits of “Always On” for pin-on-pack promotions. We briefly touched on how brands and agencies can create engaging experiences, and activate consumers, using printed PIN Codes. Now that you have a better understanding of how PIN Codes function in marketing campaigns, let’s dig a little deeper. In the…
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When we refer to the “digital experience”, we’re referring to the way marketers incorporate digital into the customer journey to acquire data and ultimately create more personalized experiences. Why should you care about the evolution of digital experiences? Well, according to Salesforce, 52% of consumers indicated that they are likely to switch brands if a company…
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Sweepstakes, giveaways, and contests are a popular marketing tactic for growing your audience and winning new business leads. However, there is a common misconception that giving away something for free will instantly generate new customers and sales overnight. This is not always the case. Oftentimes, contests and sweepstakes are so poorly executed that brands will…