What exactly is customer engagement? In short, it’s the way you interact with your customers in meaningful ways. Just as personal relationships make up the network in a community, customer relationships are your business network. By investing in consumer engagement, you are nurturing these important relationships. But why is customer engagement and loyalty so important…
Tag Archives: technology
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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Introduction To anticipate where consumer engagement is heading in 2019, we must first explore the areas that are most important to marketers, their businesses, and what opportunities lay ahead. Today, the conversation most marketers are having is around personalization. Personalization is not a new topic of discussion. According to reports by CMO.com, marketing is still…
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The Super Bowl is quickly approaching, and it’s fair to say that the only thing bigger than the game itself is the marketing and advertising supporting the event. While the Super Bowl is broadcast to over 100 million households around the world, and 75,000 live fans in a single day, digital channels are allowing marketers to form…
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Social media and digital communications is influencing the way marketers operate. Customer activation no longer lives and dies with traditional media channels and live events. It relies on savvy digital technology to drive consumers to action. Today, marketers must adapt and understand how technology can help leverage their creative ideas or their business will be…