This week WILY had the pleasure of attending Flourish Conference 2018: The Growth of Branded Currency. The event focused on innovations in the gift card and loyalty industry, and how organizations can benefit from new digital solutions. WILY met with forward-thinking leaders about how to gamify their incentive programs, and heard from a number of…
Tag Archives: technology
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
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According to AgencyEA, “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.” The ability to prove ROI is hugely important for organizations to increase their experiential investment, however, in the past, experiential programs have been viewed as a bit of a gamble. Therefore, it’s difficult for experiential marketers…
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Introduction For years, marketers have been dreaming up new ways to harness the power of experiences to engage consumers. The marketplace is moving extremely quick and is becoming increasingly fragmented, as consumers have more choices and options than ever before. Many brands are struggling to connect with and influence their target audience in a real…
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The Contest System becomes WILY The Contest System Inc. has changed its corporate name to Wily Global Inc. (WILY), a marketing technology company as part of its rebranding initiative. Building on the company’s legacy of innovation and speed, the new name reflects the full breadth of engagement and incentive solutions it delivers to its brand…