Market Insights

How the SPRY platform simplifies XM planning and powers digital experiences that engage audiences, run contests, and hit data capture and lead generation KPIs.

How the SPRY platform helps sponsorship marketers meet KPIs, streamline execution, and launch digital activations on time, on budget, and with brand safety in mind.

Five creative strategies to help retailers engage consumers and drive sales in an optimistic holiday shopping season.

If you're involved in running national or Quebec-based contest campaigns, we have some fantastic news to share that could make your life a whole lot easier.

12 standout ad campaigns that rose above marketing to promote social justice, inclusivity, and shared values with authenticity.

How brands can launch secure, viral contests in under 10 days using instant rewards and WILY's SPRY platform.

In today's rapidly shifting landscape, the success of a marketing campaign hinges not only on creativity but equally on data security, especially when audience engagement is paramount.

Brands often believe that offering any enticing prize will automatically attract a flood of contest entries.

How brands can turn the classic scavenger hunt into a secure, compliant digital experience that drives consumer engagement, with real-life examples.

The marketing tactics worth investing in to engage today's mobile-first consumers, and why they work at every step of the buying journey.

Why first-party data is a marketer's most valuable asset, and why consumers prefer consent-based data collection over third-party tracking.

Why integrating clean, quality data is the foundation of effective customer engagement campaigns, and what's at risk when marketers skip it.

Why customer engagement is a top priority for marketers, and how to build a digital toolkit to store, track, and measure engagement campaigns.

key ways marketers can optimize their CRM data to build more personalized, effective campaigns across the customer journey.

How WILY built a digital experience for BioSteel's "Score Like Connor" campaign, connecting Sport Chek and Connor McDavid to collect consumer data and promote Rainbow Twist.

10 questions to help marketers audit their consumer engagement strategy and improve the brand experience.

A guide to the core principles of building an effective brand activation strategy that attracts, engages, and motivates consumers along the path to purchase.

5 emerging tactics marketers can use to gather consumer insights, engage customers, and drive revenue as communication channels evolve.

What Forever 21's rumoured bankruptcy reveals about shifting consumer expectations, and the lessons other brick-and-mortar retailers can take from it.

How digital transformation is reshaping contests and sweepstakes into a powerful, modern marketing tactic for brands of all sizes.

How brands and agencies can run compliant, trustworthy contests and sweepstakes in the age of GDPR, and why it pays off in participation.

3 key areas for measuring the effectiveness of your brand activations, with recommendations for driving better results.

How brands can use digital rewards to incentivize consumers, tap into the social side of motivation, and drive deeper brand engagement.

Why SMS is gaining momentum as a mobile marketing tactic, and how personalization helps marketers boost consumer engagement.

How marketers can drive consumer engagement and long-term results when earned media no longer earns the trust it once did.

How a cloud-based platform helps marketers get more out of every campaign without putting in more time, money, or effort.

4 secrets to turning captured customer data into lasting relationships, so your database delivers value long after the campaign ends.

Answers to the top 5 questions marketers ask about acquiring first-party data through digital engagement, pulled from WILY's Engagement Marketing Master Class.

The major trends disrupting the CPG industry in 2019, and how brands can better engage consumers as online and direct-to-consumer shopping grows.

Why personalization is falling short for many shoppers, and how marketers can engage consumers to capture the data needed to fix it.

The what, why, and how of customer engagement, and why it's a strategic imperative for sales growth, competitive advantage, and profitability.

10 reaction GIFs that capture how great brand experiences make customers feel, and why that "WOW" factor drives consumer engagement.

Why customer engagement drives loyalty and revenue, and 4 creative ways to master it with a data-driven engagement platform.

Why acquiring consumer data pays off in personalization, smoother customer journeys, and bigger profits, and how to do it ethically.

How the psychology of intrinsic and extrinsic motivation explains why gamification ys to engage and activate consumers. But did you know that these tactics are deeply rooted in the science of “motivation” (aka the desire to do things)? Therefore, when we talk about the advantages

8 traits that set truly data-driven marketers apart, and how they use data and insights to drive company growth.

10 emerging consumer engagement trends shaping how marketers will acquire data and personalize experiences in 2019.

6 solutions to help marketers improve on-site brand activations, cut costs, and prove ROI with real-time data.

5 expert tips to help marketers build a customer engagement strategy that competes in today's increasingly digital market.

Why personalization remains the defining trend in customer engagement, and how AI and voice technology will shape what's next.

Why data-driven marketing, not mass marketing, has become essential to connecting with today's digital consumer.

The three core pillars, creativity, accessibility, and promotion, that determine whether an engagement program actually resonates with consumers.

Six key lessons from leading data-driven marketers on how they capture and use data to optimize campaign performance and drive results.

How to build creative briefs that inspire rather than just inform, using engagement strategy and the right technology to win over your team and your clients.

Why marketers need to shift from activating data through media alone to activating it through targeted, data-driven creative.

Predictions on how brands will use digital engagement to activate their Super Bowl sponsorships this year, built on past trends and WILY's own case study work with New Era.

7 secrets to help marketers build a customer activation strategy fit for where consumerism is heading next.

The data behind experiential marketing's rise, and how growing C-Suite buy-in is fueling the next wave of activation technology.

A guide to today's most relevant marketing technology buzzwords, what they actually mean, and how to use them the right way.

A checklist to help marketers cut through a vast, fast-changing landscape and pinpoint the strategies that actually drive customer engagement.

3 tips to help marketers get the most out of their fall engagement programs before the holiday shopping rush hits.

Creative digital engagement tactics sports teams can use to incentivize fans and keep them hooked all season long, win or lose.

How engagement mechanics let marketers launch a Halloween activation in under 10 days, and how to fold them into your holiday marketing strategy.

A look at how Budweiser, Cineplex, and ManchuWok are using PIN Code activations to tie their NFL and NBA sponsorships to real purchase incentives.

As CPG brands cut back on agencies and rethink their marketing models, IPG's Michael Roth weighs in on how the industry can shift toward smarter, more sustainable spending.

A look at some of the most popular digital gamification tactics, and how brands are using them to craft marketing experiences consumers can't resist.

Why personalized digital experiences matter more than ever, and how the digital experience (DX) ecosystem helps marketers build lasting consumer relationships.

Key stats and figures showing why investing in experiential marketing (XM) technology is essential to engaging event audiences today and in the future.

8 common mistakes brands make when launching contests or sweepstakes, and how to avoid them.

A look at how WILY combined omnichannel marketing with a once-in-a-lifetime contest to help Canon Canada activate its MLSE sponsorship and drive consumers to retail.

Expert advice on using gamification marketing to boost customer engagement, loyalty, and long-term retention.

3 proven contest strategies, used by brands like Dr. Oetker, Sport Chek, and Hershey's, to boost engagement and drive real purchase behaviour.

Why an integrated approach to data management platforms is key to turning consumer data into meaningful, activated insights.

A behind-the-scenes look at how WILY used NFC-enabled Key Cards to power a tap-to-win contest for adidas' new Originals store opening in Vancouver.

A rundown of the top 10 marketing trends CMOs and marketing leaders are betting on to drive consumer engagement this year and beyond.

A look at how the selfie, now a full-blown cultural phenomenon, is shaping a new era of B2C marketing strategy.

7 must-read books to help brands, agencies, and marketers build a stronger experiential marketing strategy.

20 essential questions marketers need to answer before launching a contest or sweepstakes targeting Canadian consumers.

Three standout tactics for making the most of summer sponsorship activations, when sunshine puts consumers in a spending mood.

A roundup of 8 standout user-generated content campaigns from well-known brands, and the strategic thinking behind why they worked.

A closer look at how brand experience and customer experience combine into one strategy that drives revenue, building on WILY's "show dog vs. guide dog" comparison.

A look at how brand experience and customer experience serve different purposes, using dogs (naturally) to explain how the two work together.

A look at how Sport Chek and the Edmonton Oilers used a simple flick mechanic to activate fans in-arena and drive instant sales.

New research shows Millennials and Gen Z actually engage more with loyalty programs than older generations, they just want the experience done better.

QR codes are staging a comeback thanks to Apple's native camera integration, and marketers should take note of what this means for 2018 and beyond.

A recap of Flourish Conference 2018 highlighting the top moments and takeaways on branded currency, gift cards, and loyalty innovation, told through attendee tweets.

Experiential marketing activations carry real risk, but the payoff can make that risk worth taking.

Customer activation sits at the heart of the marketing mix, the point where every channel converges to move consumers to act.

Recent reports predict that in 2018, brand activation revenues are expected to reach $357 billion, so it comes as no surprise that customer activation spending is expected to reach $740 billion U.S. dollars by 2020.

WILY is honoured to be chosen as one of four companies to exhibit at Flourish Conference 2018.

According to AgencyEA, “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.

For years, marketers have been dreaming up new ways to harness the power of experiences to engage consumers.

The Contest System Inc. has changed its corporate name to Wily Global Inc. (WILY), a marketing technology company as part of its rebranding initiative.