Market Insights

Experiential marketing activations carry real risk, but the payoff can make that risk worth taking.

Customer activation sits at the heart of the marketing mix, the point where every channel converges to move consumers to act.

Recent reports predict that in 2018, brand activation revenues are expected to reach $357 billion, so it comes as no surprise that customer activation spending is expected to reach $740 billion U.S. dollars by 2020.

WILY is honoured to be chosen as one of four companies to exhibit at Flourish Conference 2018.

According to AgencyEA, “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.

For years, marketers have been dreaming up new ways to harness the power of experiences to engage consumers.

The Contest System Inc. has changed its corporate name to Wily Global Inc. (WILY), a marketing technology company as part of its rebranding initiative.

At WILY, we believe that a good scavenger hunt can offer more than just camp or party fun.

Brands often believe that offering any enticing prize will automatically attract a flood of contest entries.

In today's rapidly shifting landscape, the success of a marketing campaign hinges not only on creativity but equally on data security, especially when audience engagement is paramount.

Contests and sweepstakes have always held a special place in the world of marketing.

In an era marked by heightened political and emotional sensitivities, brands and agencies have found themselves navigating a complex landscape in their quest to craft marketing campaigns that resonate with authenticity.

If you're involved in running national or Quebec-based contest campaigns, we have some fantastic news to share that could make your life a whole lot easier.

Digital solutions are crucial in Experiential Marketing. Although often a small part of the overall activation, they significantly drive KPIs.

Digital solutions have become indispensable in Sponsorship Marketing, serving as a critical element within a campaign's strategy—even though they often represent merely one component of the overall activation.Beyond leveraging sponsored assets to engage fans and audiences, brands

The holiday season is upon us, and it's shaping up to be an optimistic time for retailers. The BCG Henderson Institute is expecting a favourable holiday shopping season this year with three out of four consumers planning to spend the same or more compared to last year.