HSBC launched the Rugby Flick Game contest — an engaging digital experience where users played for a chance to win instant prizes and a $10,000 grand prize .
To support students during the pandemic and promote its On Campus program, RBC launched the Mission Tuition virtual scavenger hunt.
To drive awareness and engagement with younger audiences, Scotiabank launched the Spin 2 Win contest — an easy-to-play digital experience where users could spin a virtual wheel.
To increase brand visibility and encourage outdoor engagement during the summer months, Aperol launched a park-based Scratch & Reveal contest.
Bud Light required a technology solution to capture data and draw names onsite during a two-hour weekly on-premise activation.
Moviegoers were invited to purchase a Corona to receive a promotional coaster that included a printed PIN code and microsite URL.
How Red Bull got over 9,000 contest entries for its Crashed Ice event using video trivia for increasing brand and product awareness.
Adidas turned to near-field communication technology when they required a solution to help them drive consumers to their new Originals store Vancouver, BC.
How Pepsi Zero was promoted nationwide in a unique and engaging way — with a consumer-facing digital debate.
Dr. Oetker invited customers to purchase Giuseppe products to receive PIN codes that could be redeemed for discounts and merch on the Giuseppe Shoppe website.
The SickKids Foundation turned the artistic creations of 5 patients into 3D models to be displayed in an online gallery. Each patient imagined their own hospital experience in a new light.
Mondelez used SPRY to develop a contest for consumers to play for the chance to win an instant prize. Consumers could choose from 3 different games and play once each day to increase their chances of winning.
Reebok wanted to engage CrossFitters in the New Year when they’re back to the gym and training for the CrossFit Open (5-week local leader board competition).
Via offering the chance to win VIP tickets to Toronto Maple Leafs games throughout the regular season, Canon wanted to activate its MLSE sponsorship and gather user data, opt-ins, and drive to retail.
How BioSteel activated its relationship with Sport Chek and Connor McDavid with an innovative contest and digital engagement mechanic.
Centered around friendship and self-care, Galentine’s Day campaign invited users to send animated e-cards and Batiste gift packs to their best friends — bringing moments of joy during a time of physical isolation.
Chicago Bears carried out the Chicago Bears Kickoff Sweepstakes campaign to increase their app downloads.
How Air Canada activated an NBA sponsorship with a contest microsite —
the Toronto Raptors Fan Flight Playoff contest.
How Vitamin Water achieved 100% communication opt-ins through sponsorship activation with Osheaga music festival (and Wayhome).
How New Era used a memory matching game to promote the Super Bowl and increase sales.
Town Shoes wanted to launch a 3-week long, March Break promotion that motivated consumers to make an immediate purchase.
ManchuWOK created a fun and easy-to-play digital experience that activated its sponsorship of the NBA, drove sales, and complimented Chinese New Year activities.
How Sport Chek promoted sponsorship of the Edmonton Oilers and activated fans in-arena with a flick mechanic.