Case Study
How Red Bull got over 9,000 contest entries for its Crashed Ice event
Using video trivia for increasing brand and product awareness
Problem
Needed to develop a contest and gamification mechanic that further profiles the Red Bull Crashed Ice event, leverage existing RBCI content, and is tied to a retail partnership.
Solution
Red Bull invited fans to watch a series of Crashed Ice videos and answer corresponding questions as fast as possible. Users who made the leaderboard were entered into a Grand Prize draw to win an all-expenses paid VIP trip for two to a future Crashed Ice event.
9,440
Contest entries
21
Prizes awarded
