Case Study
How Adidas got 100% of contest entries to promote their new Originals store with near-field communication technology
Adidas required a solution to help them drive consumers to their new Originals store Vancouver, BC.
Problem
Adidas needed to create excitement around the new Originals store in Vancouver, BC, while driving consumers to retail with a flash contest and engagement campaign.
Solution
Teased by hints on Twitter, @adidasCA followers were invited to a secret location in Vancouver to acquire an NFC-enabled Adidas Hype Key Card and register for the chance to win a limited edition pair of adidas shoes. Only
the first 150 people to arrive at the secret location received a Key Card and only 50 prizes were available to be won.
On the day of the store opening, Key Card holders were invited to tap their Key Card at the in-store kiosk to see if they were a winner.
150
Entires (max number possible)
76%
Opt-ins
