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Case Study

How Pepsi Zero was promoted nationwide with a consumer-facing digital debate

Problem

How to promote Pepsi Zero at different locations nationwide in a unique and engaging way?

Solution

WILY developed a digital microsite powered by the SPRY platform where consumers were given the opportunity to participate in a "taste" debate. Participants were invited to choose their preferred "taste" between various pairings.

Results were displayed in real time on a secondary screen highlighting the most popular selections at each event.

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