Case Study
How Aperol generated 9,000 contest entries and increased brand awareness and engagement
To increase brand visibility and encourage outdoor engagement during the summer months, Aperol launched a park-based Scratch & Reveal contest designed to drive participation and amplify in-person experiences.
Problem
Aperol wanted to create a memorable brand experience that connected with consumers in a casual, social environment.
The challenge was delivering an on-site activation that felt organic, fun, and easy to engage with — while also collecting entries and encouraging participation in brand-hosted activities.
Solution
WILY designed and developed a mobile-optimized microsite that park visitors could access via signage or directly from brand ambassadors. After signing up, users could play a digital Scratch & Reveal game to win prizes tailored for outdoor fun. The site also let users sign up for real-world games like bocce ball and ring toss by selecting a time slot.
This hybrid digital-physical activation encouraged interaction with the brand on multiple levels while enhancing the overall park experience.
14,000
Total unique visitors
9,000
Number of entries
3,500
Total prizes redeemed
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