Aperol wanted to create a memorable brand experience that connected with consumers in a casual, social environment.
The challenge was delivering an on-site activation that felt organic, fun, and easy to engage with — while also collecting entries and encouraging participation in brand-hosted activities.
WILY designed and developed a mobile-optimized microsite that park visitors could access via signage or directly from brand ambassadors. After signing up, users could play a digital Scratch & Reveal game to win prizes tailored for outdoor fun. The site also let users sign up for real-world games like bocce ball and ring toss by selecting a time slot.
This hybrid digital-physical activation encouraged interaction with the brand on multiple levels while enhancing the overall park experience.
Total unique visitors
Number of entries
Total prizes redeemed