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Case Study

How Aperol generated 9,000 contest entries and increased brand awareness and engagement

To increase brand visibility and encourage outdoor engagement during the summer months, Aperol launched a park-based Scratch & Reveal contest designed to drive participation and amplify in-person experiences.

Problem

Aperol wanted to create a memorable brand experience that connected with consumers in a casual, social environment.

The challenge was delivering an on-site activation that felt organic, fun, and easy to engage with — while also collecting entries and encouraging participation in brand-hosted activities.

Solution

WILY designed and developed a mobile-optimized microsite that park visitors could access via signage or directly from brand ambassadors. After signing up, users could play a digital Scratch & Reveal game to win prizes tailored for outdoor fun. The site also let users sign up for real-world games like bocce ball and ring toss by selecting a time slot.

This hybrid digital-physical activation encouraged interaction with the brand on multiple levels while enhancing the overall park experience.

14,000

Total unique visitors

9,000

Number of entries

3,500

Total prizes redeemed

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