Case Study
How Bud Light achieved 46% for future communication opt-ins
Bud Light required a technology solution to capture data and draw names onsite during a two-hour weekly on-premise activation.
Problem
Bud Light required a technology solution to capture data and draw names onsite during a two-hour weekly on-premise activation.
Solution
WILY developed a microsite that was run in-bar from 8pm - 10pm on Brand Ambassador tablets to acquire sweepstakes entries.
As well, a backend dashboard was developed that enabled Brand Ambassadors to log-in onsite and conduct a live draw to determine the winners.
46%
Future communication opt-ins
100%
Prizes redeemed
