Case Study
How Corona leveraged PIN codes to activate Cineplex moviegoers and generate almost 1,000 contest entries
Moviegoers were invited to purchase a Corona to receive a promotional coaster that included a printed PIN code and microsite URL.
Problem
Wanted to repeat the same mechanics as the previously successful Stella Artois – Trip to the Masters – Cineplex Contest while putting bums in theatre seats and driving total food and beer sales within select Cineplex theatres.
Solution
Moviegoers were invited to purchase a Corona to receive a promotional coaster that included a printed PIN code and microsite URL.
Microsite visitors were then required to use their PIN code to unlock access to the contest entry form and enter for a chance to win a trip for 2 to Mexico.
980
Entries submitted
200
Opt-ins
