Case Study
How RSA Insurance generated 1,504 engaged broker entries using a product education trivia
Problem
Needed to develop an education and engagement program that tests and rewards the RSA broker network on the latest RSA Insurance offerings.
Solution
RSA integrated SPRY into its CRM (Act-On) to deploy a trivia game that tested the knowledge of their insurance brokers on the latest RSA products and services.
By completing the quiz, brokers had the opportunity to win a $10 Ultimate Dining eGift Card.
1,504
Number of entries
457
Prizes awarded
