Case Study
How Mackenzie Investments engaged 102,000 high-net-worth individuals in strategic communities across Canada with their Top Peak promotion campaign
To celebrate and support Canada’s most invested ski communities, an annual, nationwide competition was launched.
Problem
Mackenzie wanted to bridge the gap between corporate sponsorship and authentic community impact — all while energizing Canadian ski culture and aligning Mackenzie with active, invested lifestyles.
Solution
Wily Global created a platform for Top Peak – an annual, nationwide competition spotlighting ski communities across Canada.
Each participating community registers a team, rallies support through social media challenges, and earns points through nominations and public engagement.
In the 2024 edition, communities also earned bonus points for sustainability efforts, encouraging environmentally conscious upgrades to their ski areas.
102,000
Total users
82,312
Total votes
$130,000
Awarded
