Case Study
How New Era used a memory matching game to promote the Super Bowl and increase sales
Problem
New Era wanted to execute a national campaign that would increase sales while promoting New Era as the Official Headwear of the NFL.
Solution
Football fans across North America were invited to enter for the chance to win a trip for two to Super Bowl 50 and 1 of 150 limited-edition prize packs by playing a Memory Matching game that featured New Era/NFL products.
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