Case Study
How BioSteel activated its relationship with Sport Chek and Connor McDavid with an innovative contest and digital engagement mechanic
Problem
BioSteel needed assistance with collecting consumer data while promoting BioSteel’s Rainbow Twist Sports Hydration Mix at Sport Chek by leveraging its endorsement with Connor McDavid.
Solution
WILY developed a digital contest and engagement mechanic powered by the SPRY platform whereby consumers can digitally “shoot” for the chance to win a trip to meet Connor McDavid in Edmonton or for 1 of 1050 instant prizes.
Consumers were driven to the campaign microsite via BioSteel's social media posts, website, email blasts, and Sport Chek's newsletter.
