Case Study
How ManchuWOK activated their NBA rights with a Chinese New Year promotion
Problem
Create a fun and easy-to-play digital experience that activated ManchuWOK’s sponsorship of the NBA, drove sales, and complimented Chinese New Year activities.
Solution
Consumers received one Lucky Number Set (PIN Code) found within a specially marked RED fortune cookie available at participating ManchuWOK with the purchase of any meal with any Pepsi drink.
To submit a Lucky Number Set, consumers visited the Contest Website, completed the entry form, entered their Lucky Number Set, and completed the survey question.
Consumers were then presented onscreen with a digital red fortune cookie that they had to break open to reveal a possible instant prize.
32,926
Total number of entries
100%
Prizes redeemed
6
Duration (weeks)
