Case Study
How Town Shoes converted 96% of entrants with a Scratch & Reveal mechanic
Problem
Town Shoes wanted to launch a 3-week long, March Break promotion that motivated consumers to make an immediate purchase.
Solution
Town Shoes invited customers to digitally scratch to reveal if they earned 10%, 20%, or 30% off their purchase.
To create urgency, the discount expired after 24-hours.
21,004
Contest entries
20,243
Prizes redeemed (96% of total
entrants)
