Case Study
How HSBC generated over 25,000 entries for a chance to win instant prizes, while reinforcing HSBC’s connection to the world of rugby
To activate its global partnership with World Rugby, HSBC launched the Rugby Flick Game contest — an engaging digital experience where users played for a chance to win instant prizes and a $10,000 grand prize.
Problem
HSBC wanted to highlight its role as the official bank of World Rugby and drive engagement with Canadian consumers, but needed a campaign that was fun, accessible, and clearly connected to the spirit of the game.
Solution
WILY designed the Rugby Flick Game contest, inviting users to sign up for a chance to win the $10,000 grand prize and play an addictive rugby-themed game where each successful kick could earn one of 300 instant gift card prizes.
The experience showcased HSBC’s support of the sport while keeping users engaged through gameplay, prizes, and clear ties to the global rugby community.
32,037
Total unique visitors
25,195
Number of entries
300
Total prizes redeemed
