Case Study
How Vitamin Water achieved 100% communication opt-ins through sponsorship activation with Osheaga music festival (and Wayhome)
Problem
Needed to develop an onsite activation to capture concert-goer data as quickly and seamlessly as possible. Incentivize data capture with Vitamin Water samples and instant prizes.
Mandatory:
Must integrate with the festival’s RFID wristband / ticketing / onsite payment system. Must be able to manage onsite inventory of samples.
Solution
1. WILY’s SPRY platform integrated into the festival RFID system (Connect & Go and Intellitix).
2. Vitamin Water invited concert-goers to tap their festival wristband on one of two activation tablets; opt-in to the onscreen terms and conditions (enabling Coca-cola to acquire and use the data from the wristband for future communications); complete a fun survey to determine which flavour the user was; and then provide the user with a sample (and the chance to win an instant prize).
135,000
Attendance
2,800
Contest entries
3
Development days
