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Case Study

How Sport Chek promoted sponsorship of the Edmonton Oilers and activated fans in-arena with a flick mechanic

Problem

Needed to develop an in-arena digital activation that promotes Sport Chek’s sponsorship of the Edmonton Oilers while engaging fans and driving them to retail.

Must be able to handle the traffic load of simultaneous hits on the promotional website.

Note: The Oilers have executed this promotion in the past with other partners and have had issues with sites crashing.

Solution

Sport Chek invited fans to enter to win over 850 prizes on their smartphone by digitally shooting (flicking) a puck on a goalie.

All prizes were claimed onsite at one of three prize stations operated by Sport Chek Advisors.

18,347

Attendance

6,934

Contest entries (38% of fans)

2,069

Newsletter opt-ins (30% of entries)

0

Technical Interruptions

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