Case Study
How a NFL team got over 16,000 app downloads with flick-to-win mechanics
Chicago Bears carried out the Chicago Bears Kickoff Sweepstakes campaign to increase their app downloads
Problem
Encourage Chicago Bears fans to download and use the Bears Fan App while assisting sponsors with activating their rights leading up to the first Chicago bears home game of the season.
Solution
Develop an in-app promotion that invited Bears fans to download/open the app for the chance to win tickets, merchandise, and discounts by digitally flicking a football
through the uprights.
To enter the sweepstakes, fans were required to download the Chicago Bears Mobile Application, visit the “Fan Zone” section of the mobile application, and complete the entry
form.
16,322
App downloads
45%
Returning visitors, day-over-day
4,881
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