Case Study
How Batiste achieved 35,000 sign-ups and drove product engagement through offering a playful digital experience
Amid ongoing COVID-19 lockdowns, Batiste launched a digital Galentine’s Day campaign designed to foster connection and positivity. Centered around friendship and self-care, the experience invited users to send animated e-cards and Batiste gift packs to their best friends — bringing moments of joy during a time of physical isolation.
Problem
With stay-at-home orders in place, young women were spending more time alone and online, leading to rising body image concerns and a growing need for positive, uplifting interactions. Batiste needed a way to offer meaningful connection while staying true to its brand values.
Solution
WILY created an animated, interactive Galentine’s Day experience where users could select an e-card design, personalize it with a friend’s name, and send it along with the chance to redeem a Batiste Galentine’s Day gift package.
The digital campaign not only drove sign-ups and product engagement but also celebrated friendship and self-care in a playful, heartfelt way.
60,000
Total unique visitors
35,000
Number of entries
8,200
Prizes redeemed
