Case Study
How Scotiabank raised awareness and engagement with younger audiences, and generated over 92,000 entries for a chance to win instant prizes
To drive awareness and engagement with younger audiences, Scotiabank launched the Spin 2 Win contest — an easy-to-play digital experience where users could spin a virtual wheel for the chance to win instant gift cards and a $1,000 grand prize.
Problem
Scotiabank wanted to connect with a digitally savvy audience in a fun and rewarding way, while keeping the barrier to entry low and aligning with the bank’s broader goals of increasing brand interaction and online sign-ups.
Solution
WILY developed the Spin 2 Win contest platform, where users signed up for a chance to spin a virtual prize wheel. Each spin offered the possibility of winning gift card instant prizes while also entering users into the grand prize draw for $1,000.
The simple, mobile-friendly experience successfully captured attention, encouraged repeat engagement, and reinforced Scotiabank’s presence in the digital space.
145,238
Total unique visitors
92,291
Number of entries
19,482
Total prizes redeemed
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