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Case Study

How Scotiabank raised awareness and engagement with younger audiences, and generated over 92,000 entries for a chance to win instant prizes

To drive awareness and engagement with younger audiences, Scotiabank launched the Spin 2 Win contest—an easy-to-play digital experience where users could spin a virtual wheel for the chance to win instant gift cards and a $1,000 grand prize.

Problem

Scotiabank wanted to connect with a digitally savvy audience in a fun and rewarding way, while keeping the barrier to entry low and aligning with the bank’s broader goals of increasing brand interaction and online sign-ups.

Solution

WILY developed the Spin 2 Win contest platform, where users signed up for a chance to spin a virtual prize wheel. Each spin offered the possibility of winning gift card instant prizes while also entering users into the grand prize draw for $1,000.

The simple, mobile-friendly experience successfully captured attention, encouraged repeat engagement, and reinforced Scotiabank’s presence in the digital space.

145,238

Total unique visitors

92,291

Number of entries

19,482

Total prizes redeemed

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