Case Study
How SickKids Foundation attracted over 6,000 new donors to inspire support for its new hospital
SickKids launched the Imaginarium — a digital experience that brought the drawings of five young patients to life through 3D character models and personal artist stories, showcasing their creativity and courage.
Problem
SickKids needed a powerful way to connect potential donors to its vision for a new hospital — one that would go beyond facts and figures to emotionally engage audiences and highlight the real children who would benefit from their support.
Solution
WILY brought the SickKids Imaginarium to life by transforming hand-drawn characters from five young patients into fully realized 3D models, each showcased on an interactive website alongside the child’s personal story.
This imaginative digital experience offered a heartfelt and
engaging way for visitors to see the future of SickKids through the eyes of its patients — driving empathy, awareness, and support for the hospital’s fundraising
campaign.
25,715
Total unique visitors
6,271
New donors
