Case Study
How Reebok created user generated content with an instant win contest
Problem
How to engage CrossFitters in the New Year when they’re back to the gym and training for the CrossFit Open (5-week local leader board competition)?
Needed to create organic, user generated content that can be used across multiple media streams — social and microsite.
Solution
Reebok invited consumers to take a vide selfie and record their CrossFit Open Goal. Submissions were uploaded to a live video gallery and a ballot into the grand draw was earned. After uploading their video, users played the instant win, wall ball mechanic for
the chance to win Reebok footwear and apparel.
All entries received a digital coupon for 25% off Reebok CrossFit products at Sport Chek.
558
User generated uploads
223
Newsletter opt-ins (40% of entrants)
101
Prizes awarded
