Case Study
How Canon got over 36,000 entries with its 'Canon on the Glass' contest
Canon activated its Leafs sponsorship and engaged fans with a once-in-a-lifetime contest
Problem
Via offering the chance to win VIP tickets to Toronto Maple Leafs games throughout the regular season, Canon wanted to activate its MLSE sponsorship and gather user data, opt-ins, and drive to retail.
Solution
Fans were invited to the contest microsite from various online and in-arena channels to sign up for a chance to win tickets, camera kits, Canon discounts, and gifts cards to Real Sports by digitally ‘scratching’ an ice surface to reveal prizing.
36,347
Entries submitted
over 86%
Site visits driven by social media
20%
Returning visitors
