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The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

8 Mistakes You’re Making With Sweepstakes and Contests

August 22, 2018 by wilyglobal in Contests

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Sweepstakes, giveaways, and contests are a popular marketing tactic for growing your audience and winning new business leads. However, there…

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7 Genius Experiential Marketing Campaigns Leveraging Digital Technology

August 15, 2018 by wilyglobal in Experiential/XM

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Experiential marketing comes in all shapes and sizes. Some in the form of art installations, games, or fun activities, while…

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Case Study: How Canon Activated its Leafs Sponsorship with a VIP Contest

August 9, 2018 by wilyglobal in Activation

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WILY helps some of the world’s most trusted brands develop contests to engage and drive consumers to retail. Recently, we helped Canon…

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How Gamification Marketing Uses Emotion to Drive Big Profits

August 1, 2018 by wilyglobal in Marketing

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According to Harvard Business Review, increasing customer retention by 5% can generate a 25%-95% increase in profit. Since the main objective of…

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