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The Hottest Sponsorship Activation Strategies to Use this Summer

June 7, 2018 by wilyglobal in Activation

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Why Sponsorship Activation Is a Summer Ritual Sponsorship activation is one of the best ways for brands to attract their…

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From Around the Web: 8 Awesome Examples of User-Generated Content

May 30, 2018 by wilyglobal in Activation

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User-Generated Content, also known as UGC, has gained momentum as a marketing strategy since the inception of social media. The…

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How Brands are Finding Success with Digital Scavenger Hunts

May 24, 2018 by wilyglobal in Activation

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Today, is National Scavenger Hunt Day. A day set aside to enjoy the good ol’ fashioned fun of using our…

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The Difference Between Brand Experience and Customer Experience (Part 2)

May 8, 2018 by wilyglobal in Business

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Last week, we published an article about the main differences between brand experience and customer experience. To sum it up,…

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