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The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

The Difference Between Brand Experience and Customer Experience (Part 1)

April 30, 2018 by wilyglobal in Marketing

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When you think of dogs (given you aren’t afraid of them), what comes to mind? Trust, loyalty, dependability, joy? No…

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How Growth Marketers Can Increase Sales with this Simple Solution

April 25, 2018 by wilyglobal in Activation

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Marketing isn’t all fun and games, but sometimes games can make marketing fun. By creating engaging brand experiences, marketers can…

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Why Millennials Hate Your Loyalty Program, And What To Do About It

April 19, 2018 by wilyglobal in Activation

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There is a misconception that younger generations have no loyalty or refuse to engage in loyalty programs. Thus, the loyalty program…

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Don’t Call It A Comeback: Why QR Codes Are Here to Stay

April 18, 2018 by wilyglobal in Business

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For many, QR (Quick Response) codes had their heyday alongside the rise and fall of the Blackberry smartphone. But for…

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